Categories and Judging Criteria for the
Council on Communications
Member Communications Award
The Member Communications Award (formerly known as the Newsletter of the Year Award) recognizes e-newsletters, Innovative & Emerging Technology, Websites, and an Overall Communications Plan that facilitates effective communication with members and/or external audiences on matters of importance to psychiatry, the District Branch/State Association, or an APA constituent groups. Judging criteria include how the award category achieve the goals of the format used including but not limited to the; frequency of content distributed; originality; general layout and design; available resources; creative solutions for member & non member outreach; timeliness; and overall impression.
Solicitations for the award can be received from District Branch/State Associations or other APA constituent groups such as Members in Training (MIT); Early Career Psychiatrists (ECP); Assembly Allied Organization Liaisons (AAOL); and Minority Under-Represented (MUR). Each APA Member Group has an opportunity to select from only one of the four categories below and submit the entry form accordingly. An award can be won in successive years.
Entries will be judged based on the following categories:
- Overall Communications Plan award category establishes and executes a communication outreach plan that tackles a specific issue important to the profession or patients. Examples of an ideal communication plan include: raising awareness among the public and the press; organizing a grassroots advocacy outreach activity/ project/or event; utilizing multi-media formats (webinars, video, social media) to educate the public or colleagues on a particular issue; or an advocacy outreach plan that engages other medical specialties, the public, or colleagues.
- The eNewsletters category acknowledges a high quality, engaging, timely, & resourceful e-Newsletter that keeps the reader interested, informed, and involved. The e-Newsletter must include and display the archive frequency setting.
- The Website category includes and is judged on the following:
- Content that links to information the user needs, so that they can act on that information (links facilitate action);
- The website includes new content that gives your visitors a reason to revisit your website;
- Include headshots, graphic elements or photos. Shows your readers who's talking and what you are talking about;
- Stays in touch with current issues about psychiatry and patients;
- Directs people to useful events; webinars, conferences, workshops, etc.;
- Is visually appealing;
- Includes opinions or feedback on other topics; and
- Easy website navigation.
The Innovative & Emerging Technology category encompasses the use of a blog, Podcast, e-messaging,Webinar, or video to share and express issues and ideas important to psychiatry. This new award category utilizes social media or new technology format to bring change and novelty to message efficiency and engage follower's on an ongoing basis. Entries are judged for eloquence, creativity, graphic design & layout, writing quality and style, timeliness, significance of the issue, and its relevance to members. Innovation is progress!
Download the entry form here.
Please direct your questions or concerns about the Member Communications Award to R. Scott Benson, M.D. Chair, of the Member Communications Award by email at firstname.lastname@example.org or Ray Riley, APA's Office of Communications & Public Affairs at (703) 907-7819 or (email@example.com).